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The Importance of Understanding your Brand Purpose and Customer – PG Students Visit Property Guru

When we talk about creativity in branding and marketing, we tend to think about hip, young, and mostly fast-moving consumer products. Our minds do not really move towards the real estate industry. On the contrary, even if its market can be exciting and lucrative, real estate is often seen as something more conservative and boring.

As our Master of Global Students (MGB) students found out recently, nothing can be further from the truth.

On 14 July 2017, a group of students from SP Jain’s Singapore Campus visited the Singapore office of PropertyGuru Group (PropertyGuru) at their Somerset Triple One office. Voted by consumers as “Asia’s Most Influential Brand for Online Property Search” in 2016, PropertyGuru Group helps millions of people every month find their homes.

So, what is the secret to their massive success?

Topics: MGB, Global Learning

Singapore Campus – Making Team Building Fun via Outdoor Activities

This November 16, Thursday, the Global learning Team organised a surprise activity for the BBA students. Fellow staff members and members of the faculty joined the activity too.

Topics: Global Learning