SP JAIN'S EVENTS

Topics

see all

Marketing Innovation and Knowing Your Customer - Guest Session with Sathyan Vaidyanathan, Dubai

 

On 24th May 2018, our Global MBA and Master of Global Business students attended a guest session by Mr. Sathyan Vaidyanathan (Global Market Activation Leader – EMEA, Phillips UAE) at our Dubai Campus.

On 24th May 2018, our Global MBA and Master of Global Business students attended a guest session by Mr. Sathyan Vaidyanathan (Global Market Activation Leader – EMEA, Phillips UAE) at our Dubai Campus.

 During the session, Mr. Sathyan shared key insights about the MET market dynamics - the unseen insights, economy drivers and growth dynamics, an overview of the Healthcare industry – B2B, B2C and B2G business contexts, S & M fundamentals in corporates – Segmentation, pain chain and digital marketing, Market made innovation – Heart Safe City supported with other real-life examples.

Beginning the session with the three stages of selling and the overall process of selling, the importance of customer experience and the role of a manager, Mr. Sathyan shared his personal story with the students about his workings in the Phillips healthcare division, his knowledge on the markets of Middle east and Turkey and the growth of the Middle East’s overall industry.

Marketing Innovation and Knowing Your Customer - Guest Session with Sathyan Vaidyanathan, Dubai
Marketing Innovation and Knowing Your Customer - Guest Session with Sathyan Vaidyanathan, Dubai

 

He also emphasised about the importance of pricing decisions and how your pricing strategy is very important for the success of your product. “If a customer wants your product, you won’t lose him because of the price,” said Mr. Sathyan during the session.

He ended the session on a positive note by asking the students to never compromise on their ethics and principles for long term success.

 “It was a very insightful and interactive session and Mr. Vaidyanathan gave us a good snapshot of the B2B space in Philips. I was able to derive two key lessons that I would like to implement in my corporate career: 1) One cannot copy customer experience, make it as a POD for business; 2) if trust and performance are differentiators, protect them by all means.” - Meghnad Pathak, Student, MGB Sept 17 Intake

 

RELATED EVENTS

Business and Global Economy – Visiting Wisdom with Vinod Chandramouli
Sustainability and CSR – A session by Dhanushkodi Sivanandhan, Mumbai’s ex-Police Commissioner
New Dimensions of Quantitative Finance – A session with Dr Lawrence Pohlman
SP Jain fuels conversations and ideas with 3 key events in Singapore
Visiting Wisdom: Margriet Vonno, Ambassador of Netherlands, conducts a guest lecture
7 pieces of advice to my younger self – Visiting Wisdom with Sandeep Khanna
Dr Hrant Davtyan, AI & Data Scientist, conducts an engaging session on data-driven decision making at SP Jain Dubai campus
SP Jain hosts Knowledge Share with Prof. Joseph Konstan at Mumbai Campus
Future of Work – Global Learning with Abhilash Misra, CEO of NSE Academy
Getting Insights into Expo 2020 – Global Learning Session with Sanjive Khosla, VP of EXPO 2020
Hon. Dr. Eugene Mutimura - Rwanda’s Minister of Education Visits SP Jain Dubai