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BBA Program Specialisations

CRICOS Provider Code: 03335G | CRICOS Course (BBA) Code: 077570G

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CUTTING-EDGE SPECIALISATIONS

SP Jain’s BBA program allows you to major in Marketing, Finance or Entrepreneurship. Choosing the right area of specialisation is important as it helps you to fine-tune your learning and target your skills and knowledge to specific careers in business. In addition to, and subject to obtaining prior permission from the academic leadership, you may opt to complete one or more minor(s) or a double major. For more information, please refer to the Student Handbook.

Marketing

The BBA specialisation in Marketing aims to prepare students for careers in marketing, providing them with hands-on experience in employing the most recent principles and practices in contemporary marketing. Students opting for this major learn about topics like global marketing, e-commerce, services marketing, brand management and buyer behaviour, all critical for effectively and efficiently marketing products and services.
 
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Finance

The BBA specialisation in Finance is designed to give a detailed understanding of the financial problems confronting a manager in a corporate setting and provides you with the skills to develop financial solutions for governments, corporations and high net-worth individuals. The major covers highly innovative and up-to-the-minute topics like financial statement analysis, financial markets and institutions, international finance, investment analysis, trading and portfolio management, and financial and risk modelling.
 
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AI for Business

Artificial Intelligence is reshaping how organisations operate, innovate, and compete. The AI for Business specialisation equips students with the skills to harness data, algorithms, and emerging technologies to drive smarter decision-making and unlock new opportunities.

Students will explore the strategic applications of AI across industries, from marketing and finance to operations and product development, while building strong foundations in digital literacy and data-driven leadership. Designed to prepare graduates for a rapidly evolving economy, this specialisation opens doors to careers at the intersection of business and technology.

Note: This specialisation will be offered from the September 2025 intake onwards, pending approval from the Governing Board.
 
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Entrepreneurship

The BBA specialisation in Entrepreneurship aims to foster a strong entrepreneurial mindset among students. Students who opt for this major will graduate with the skills and knowledge needed to create a business and turn their creative ideas into new companies.

The major covers topics such as foundations of entrepreneurship, commercialisation strategy, fundraising, entrepreneurial finance, deal structuring and social entrepreneurship.

Note: This specialisation will not be available from the September 2025 cohort onwards
 
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© 2025 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Name of PEl (Private Education Institution): S P Jain School of Global Management | Registered with Skills Future Singapore Agency (SSG) | PEI Registration Number: 200516544Z | Period of Registration: 09 May 2023 to 08 May 2029.

© 2025 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Name of PEl (Private Education Institution): S P Jain School of Global Management | Registered with Skills Future Singapore Agency (SSG) | PEI Registration Number: 200516544Z | Period of Registration: 09 May 2023 to 08 May 2029.

© 2025 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

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