SP Jain in the News

Enhancing Conversational AI: 4 Strategies for Organisations – Dr Shalini Chandra shares insights in Forbes

 

Dr Shalini Chandra (Associate Professor – Information Technology, SP Jain School of Global Management) wrote an article for Forbes discussing four strategies that organisations can employ to go beyond the instrumental efficiency of conversational AI. In the article, Dr Chandra discusses the importance of incorporating human-like competencies into conversational AI agents, such as chatbots, to foster user engagement and trust.

Inside-Image (6)

She explains that when conversational AI agents possess human-like competencies, users perceive them as valid interactional partners, reducing their feelings of risk and vulnerability. This increased trust leads to deeper user engagement.

The four key takeaways for organisations from the article are:

  • Design conversational AI agents with human-like cognitive capabilities, paying attention to how humans think.
  • Build conversational AI agents with an "artificial brain" and an "artificial heart," enabling them to understand human emotions and provide personalised experiences.
  • Enhance user perception of personalised and fair services by understanding users and incorporating bias-free social connectedness into AI.
  • Consider unique user needs across industries when developing competencies in conversational AI to build trustworthy and engaging systems.

The article's research was published in the December 2022 issue of the Journal of Management Information Systems and co-authored by Dr Shalini Chandra, Dr Anuragini Shirish, and Dr Shirish C Srivastava.

To read the full article, please click here.

 

LATEST NEWS

How Indian B-Schools Are Shaping Graduates for a Tech-Driven World
Bloomberg Businessweek ranks SP Jain Among Top 10 B-Schools in Asia-Pacific
Benefits of an International MBA
How Indian institutions are setting new standards in global education
Emerging Opportunities in Logistics & Supply Chain
Importance of International Experience in Today's Job Market by Dr Arindam Banerjee
The Rise of Auli Lifestyle: An alum’s journey to Shark Tank success
Honouring Exceptional Achievements at the Inaugural Alumni Awards 2024
The Neuromarketing Approach to Storytelling: By Christopher Abraham
Role of BBA Graduates in Driving Organisational Excellence by Dr Vaidyanathan Jayaraman
Dr CJ Meadows Explores the Future of Education