Education

• Doctor of Philosopy in Business Management, Jaipur National University, 2013
• Post Graduate Diploma in Management( Executive) 2007 Institute of Management Technology , Ghaziabad
• Bachelor of Pharmacy , Amravati University,1991

Subjects taught/student project mentor

• Marketing  Management 
• Service Marketing Management

Academic experience

• Visiting Faculty, S P Jain School of Global Management.
• Associate Professor-Marketing, Institute of Management Technology , Ghaziabad (2008 - till date)

Corporate Experience

• Deputy General Manager,Trident Limited (2007 -2008)
• Novartis India Limited  (1991-2005)

Research & Publications

• Expand the Menu”, Harvard Business Review, 94(6) June 2016,pp.109-113
• “Coca-Cola Zero Sugar: The value cycle during a relaunch” with Product Number -  9B17A009 is published with Ivey Publishing
• “Cyklop Battles with Service-Domain Employee Exits” with Product Number -  9B16M224 is published with Ivey Publishing
• “Eveready: Taking on the Indian Consumer-Appliance Market” with Product Number - 9B16M200 is published with Ivey Publishing
• “Patanjali takes on Industry Giants” with Product Number -  9B16A039 is published with Ivey Publishing
• “Moshi Looks to Popularize Fusion Fare in Dubai” with Product Number -  9B16A032 is published with Ivey Publishing
• “Rx Pharmacy: Physical Versus Online Options” with Product Number - 9B16M115 is published with Ivey Publishing 
• “Reckitt Benckiser: Developing a New Laundry-Care Category in India”, with Product Number - 9B16A026 is published with Ivey Publishing
• “Baggout: Growing a Social Curation Start-Up” with Product Number - 9B16M086 is published with Ivey Publishing.
• “Puma’s Challenge to Sustain Leadership Position in India” with Product Number - 9B16A006 is published with Ivey Publishing.

Conference papers presented

• “Technology failing CRM: Current issues in the Indian banking industry”, International Conference on Social Media for Business, organized by IIM, Raipur, 10-11 January 2014 held at Raipur.
• “Factors affecting Consumer choice of Private labels”, International Conference on Changing Perspectives & Paradigms in Business and Behavioral Sciences, organized by Thapar University, 27-28 April 2012 held at Patiala.
• “Consumer Preferences towards Private Labels-A study in Delhi”, presented at International Conference on the Restructuring of the Global Economy (ROGE), organized by  Academy of Business and Retail Management, London held during 1-2 February 2012 held at Pune
• “Out of stock conditions affecting Customer satisfaction and customer loyalty”  presented at International Conference on the Restructuring of the Global Economy (ROGE), organized by  Academy of Business and Retail Management, London held during 1-2 February 2011 held at Pune

Chapters in books

• Keegan, W; Brill, E , and Puri, S “Global Marketing Management” Pearson Education Limited, 2013, ISBN: 10:0-273-76868-9 
• “Delhi Bank of India: Dilemma of a New Bank Manager”, Consumer-Centric Marketing Management, IGI Global, USA, 2014, pp. 121-126, ISBN: 978-1-4666-4357-4
• “Strategies for launching successful Private Labels in India” “Beyond Norms Strategies for Excellence”, Bloomsbury Publishers 2013, ISBN: 978-93-82563-45-7. pp. 301-309
• “Sales Force Automation: Impact on Sales Force Productivity”. Trends in Marketing Towards Business Excellence. Macmillan publishers. 2011, ISBN: 978-935-059-028-7. pp.229-247
• “Predictive Analytics: Is this the holy grail for Retailers”. Trends in Marketing Towards Business Excellence. Macmillan publishers. 2011, ISBN: 978-935-059-028-7. pp.248-261
• “Mobile Customer Relationship Management”. Trends in Marketing Towards Business Excellence.  Macmillan publishers. 2011, ISBN: 978-935-059-028-7. pp.262-270
• Logistics issues in Indian Pharmaceutical Industry. Proceedings of National conference on supply chain management. Macmillan publishers. 2010, ISBN: 023-032-938-1.

Editorial and Reviewer Activities 

• Jham, Vimi; Puri, S., “ Consumer-Centric Marketing Management”, IGI Global, USA, 2014, ISBN: 978-1-4666-4357-4
• Chopra, R; Ranjan, J; Puri, S; Awasthy, N., “Beyond Norms Strategies for Excellence”, Bloomsbury Publishers 2012, ISBN: 978-93-82563-45-7
• Chopra, R; Puri, S, Ranjan, J; Malhotra, G., “Beyond Norms Management for Excellence”, Bloomsbury Publishers 2012, ISBN: 978-93-82563-44-0
• Puri, S; Ranjan, J; Chopra, R. “Beyond Norms Marketing for Excellence” Bloomsbury Publishers 2012, ISBN: 978-93-82563-46-4
• Ranjan, J; Chopra, R; Puri, S; “Beyond Norms IT for Excellence”, Bloomsbury Publishers 2012, ISBN: 978-93-82563-43-3
• Ranjan, J; Mitra, J; Chopra, R; and Puri, S., “IT for Business Excellence”, New Delhi, Macmillan Publishers. 2011, ISBN: 978-935-059-027-0
• Puri, S; Ranjan, J; Chopra, R; and Mitra, J., “Trends in Marketing towards Business Excellence”. New Delhi, Macmillan Publishers. 2011, ISBN: 978-935-059-028-7
• Chopra, R; Ranjan, J; Puri, S; and Mitra, J., “Facets of Business Excellence”, New Delhi, Macmillan Publishers. 2011,ISBN: 978-935-059-029-4 

Conferences & workshops

• Second International conference on International Conference on Facets of Business Excellence – Beyond Norms-Thinking Out of the Box (FOBE 2012), November 29-December 2, 2012 at Indian Habitat Centre, Delhi
• First International conference on International Conference on Facets of Business Excellence – Leveraging Information Technology for Strategic Advantage (FOBE 2011), November 4-7, 2011 in partnership with Essex Business School, University of Essex, UK at Indian Habitat Centre, Delhi

Awards & recognition

• 5TH  Rank at Institute of Management Technology , Ghaziabad, India during Post Graduate Diploma in Management( Executive)
• Gold Medalist during Bachelor of Pharmacy

Media Appearances & Coverage

• The traditional grocer, the speculative customer and digital value, Progressive Grocer, September 2016, pp. 88-92.
• “Rising share of E-Grocery in India", The India Food Report 2016,  January 2016, pp. 152-157.
• “Changing contours of Online Retail", Progressive Grocer, May 2015, pp. 18-24.
• “Priced Space ", Progressive Grocer, September 2012, pp. 20-22.
• “ABCD of Sales ", Progressive Grocer, July 2012, pp. 14-18.
•  “Manage Loyalty Reap Profits", Progressive Grocer, May 2012, pp. 12-14.
• “Private Labels-The Rising Star of Retail", Retail Biz, April-June 2012, pp. 25-27.
• “Stock-outs ousting Customers", Progressive Grocer, April 2012, pp. 72-74.
• “The Changing Face of Private Labels ", Progressive Grocer, March 2012, pp. 46-49.
• “Private Labels – Capturing a Greater Share in the Indian Retail”, Advertising Express (I.U.P. Publ.), Vol. XI, No.4, April 2011, pp. 26-29.
• "Going Global with Private Labels", Retail Biz, Vol. 8, No.7, February 2011, pp. 29-31.
• Article on “MBA & Student Life” was published in “The Economic Times”, October 30, 2007

Membership

• Member of AMA ( American Marketing Association)