Ashley Konson

Adjunct Faculty

Areas of expertise

  • Brand Management
  • Marketing Management
  • Strategic Market Management
  • Services Marketing
  • Integrated Marketing Communications
  • Retail Marketing

Education

  • University of KwaZulu-Natal, Durban, South Africa (BCom - 1984)

Academic experience

  • Course Director, MBA Brand Management, The Schulich School of Business, York University, Toronto, Canada (2004-2010)
  • Course Director, Marketing Management in a Global Context, SP Jain School of Global Management, Global MBA Program at the Schulich School of Business (2009)
  • Course Director, BBA Integrated Marketing Communications, The Schulich School of Business, York University, Toronto, Canada (2003-2004)

Corporate experience

  • Vice President of Marketing, Holt Renfrew, Toronto, Canada
  • Vice President of Marketing, IMAX LTD, Toronto, Canada
  • Director of Marketing, Buena Vista Home Entertainment (The Walt Disney Company), Toronto, Canada
  • Director of Marketing, Nestle, Toronto, Canada
  • Brand Manager, Nestle, Randburg, South Africa

Consulting experience

  • Founder and President, Cohesion Inc ‘Building Strong Brands & Businesses’
  • Ontario Provincial Government
  • Financial Services
  • Wealth Management
  • Automotive
  • Gaming Entertainment
  • Retailing (Food and General Merchandise)
  • Technology
  • Recruiting
  • Education
  • Marketing Communications

Books in progress

  • Strong on the Inside: The Secrets of Successful Brands & Businesses

Awards & recognition

  • Winner of the Seymour Schulich MBA Teaching Excellence Award $15,000 CDN (2011-2012)
  • Winner of the Seymour Schulich MBA Teaching Excellence Award $10,000 CDN (2008-2009)
  • Nominated for the Seymour Schulich MBA Teaching Excellence Award (2010-2011)
  • Nominated for the Seymour Schulich MBA Teaching Excellence Award (2009-10)
  • Nominated for the Seymour Schulich MBA Teaching Excellence Award (2007-2008)