Ashley Konson
Adjunct Faculty
Areas of expertise
- Brand Management
- Marketing Management
- Strategic Market Management
- Services Marketing
- Integrated Marketing Communications
- Retail Marketing
Education
- University of KwaZulu-Natal, Durban, South Africa (BCom - 1984)
Experience
Academic experience
- Course Director, MBA Brand Management, The Schulich School of Business, York University, Toronto, Canada (2004-2010)
- Course Director, Marketing Management in a Global Context, SP Jain School of Global Management, Global MBA Program at the Schulich School of Business (2009)
- Course Director, BBA Integrated Marketing Communications, The Schulich School of Business, York University, Toronto, Canada (2003-2004)
Corporate experience
- Vice President of Marketing, Holt Renfrew, Toronto, Canada
- Vice President of Marketing, IMAX LTD, Toronto, Canada
- Director of Marketing, Buena Vista Home Entertainment (The Walt Disney Company), Toronto, Canada
- Director of Marketing, Nestle, Toronto, Canada
- Brand Manager, Nestle, Randburg, South Africa
Consulting experience
- Founder and President, Cohesion Inc ‘Building Strong Brands & Businesses’
- Ontario Provincial Government
- Financial Services
- Wealth Management
- Automotive
- Gaming Entertainment
- Retailing (Food and General Merchandise)
- Technology
- Recruiting
- Education
- Marketing Communications
RESEARCH & PUBLICATIONS
Books in progress
- Strong on the Inside: The Secrets of Successful Brands & Businesses
Additional Information
Awards & recognition
- Winner of the Seymour Schulich MBA Teaching Excellence Award $15,000 CDN (2011-2012)
- Winner of the Seymour Schulich MBA Teaching Excellence Award $10,000 CDN (2008-2009)
- Nominated for the Seymour Schulich MBA Teaching Excellence Award (2010-2011)
- Nominated for the Seymour Schulich MBA Teaching Excellence Award (2009-10)
- Nominated for the Seymour Schulich MBA Teaching Excellence Award (2007-2008)