SP Jain in the News

The Neuromarketing Approach to Storytelling: By Christopher Abraham

In the article published in Indian Television, Dr Christopher Abraham, Professor and Head of Campus (Dubai) at SP Jain School of Global Management, talks about the intersection of storytelling and neuromarketing, highlighting how storytelling can be a potent tool for customer retention.

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Role of BBA Graduates in Driving Organisational Excellence by Dr Vaidyanathan Jayaraman

A global BBA degree offers an inclusive education in business administration, covering management, marketing, finance, and entrepreneurship. It provides students with a skill set applicable across various sectors.

Dr Vaidyanathan Jayaraman, Dean of Undergraduate Programs and Professor of Supply Chain Operations, Data Sciences & Analytics, SP Jain School of Global Management, highlights in Career India the potential value Bachelor of Business Administration (BBA) graduates bring to organisations.

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Dr CJ Meadows Explores the Future of Education

CJ Meadows (Professor, Director, i2e – The Innovation & Entrepreneurship Center and Head, Global MBA – Consulting Management, SP Jain School of Global Management) in PagalGuy talks about the future of education amidst rapid global transformation, highlighting the need for personalised, accessible, and affordable learning experiences.

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Dr Bhanu Ranjan’s Insights on EMBA Roadmap

In the article published in College Dunia, a leading education portal, Bhanu Ranjan (Assistant Dean - Executive MBA (Singapore) and Associate Professor of Communications, SP Jain School of Global Management) highlights various reasons professionals should consider enrolling in an EMBA program.

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Blockchain Technology for Sustainable Supply Chain Management: Prof Seetharaman

In the article published in Financial Express, Prof. A Seetharaman (Professor & Dean, Research, SP Jain School of Global Management) talks about the potential of blockchain technology in revolutionising supply chain management towards sustainability.

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Dr Shalini Chandra: Building Trust in Virtual Collaborations by Social Presence

In the article published in CXO Today, a premiere resource on the world of IT relevant to key business decision makers, Shalini Chandra (Professor of Information Technology, SP Jain School of Global Management) outlines the importance of social presence as a trust building mechanism for virtual world collaborations.

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Dr Gary Stockport: How to Choose the Right EMBA Program

Dr Gary Stockport (Professor - Strategy, Dean - Executive MBA and Chair - Examinations Board, SP Jain School of Global Management) writes in India Today on the importance of carefully selecting the right Executive MBA (EMBA) program to align with one's career goals and aspirations. He provides a comprehensive guide outlining various factors to consider during the decision-making process.

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Dr Vaidyanathan’s key strategies for career growth with a global BBA degree

A global BBA degree offers an inclusive education in business administration, covering management, marketing, finance, and entrepreneurship. It provides students with a diverse set of skills applicable across various sectors, fostering flexibility in their career paths.

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SP Jain Global's Multi-City Vision: A Conversation with Nitish Jain

Nitish Jain (President of SP Jain School of Global Management) shares the school's journey and distinctive approach to education in Education World - a leading portal in the educational space. Shedding light on the institution's multi-city structure and global influence, he elaborates on the school’s success metrics and discusses the technological innovations and industry placements.

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