SP Jain in the News

Compassionate Digital Marketing During COVID-19 – Article by SP Jain’s Dr Anna Tarabasz published in Routledge

 

How has the role of digital marketing changed in today’s unprecedented times? Dr Anna Tarabasz (Assistant Professor – Marketing and Deputy Director – MGB Internships, SP Jain) shares her insights in an article titled ‘Compassionate Digital Marketing During COVID-19’. The article has been published by Routledge, a leading academic publisher, on July 13, 2020.

Routledge is a global publisher of academic books, journals and online resources in the Humanities and Social Sciences. They publish thousands of books and journals each year, serving scholars, instructors and professional communities worldwide.

Compassionate Digital Marketing During COVID-19 – 
Article by SP Jain’s Dr Anna Tarabasz published in Routledge



The article highlights the impact of COVID-19 on digital media consumption and the need for brands to rethink their digital marketing strategies to reflect the changing external environment.

“When many businesses around the world are either still closed or reopening after lockdown, and health and safety of citizens is a paramount concern, organisations should be sensitive about the messages they communicate through the digital channels. A compassionate and empathetic approach to digital marketing needs to be taken,” writes Dr Tarabasz.

 

Dr Tarabasz was also part of an expert panel for a webinar on ‘Engaging Digital Channels: Effective Toolkit in Times of Crises’ which focused on the need to understand how people have been consuming information and entertainment through the digital channels during COVID-19.

 

 

The webinar was held to mark the launch of the book Digital and Social Media Marketing. Dr Tarabasz has authored the fifth chapter “Campaign Planning and Project Management” in the book which is being utilised by The Chartered Institute of Marketing (CIM) as a handbook for courses related to digital marketing.

 

 

 
topic
Topics
 

LATEST NEWS

4 Best Online Teaching Strategies for Quantitative Subjects - Dr. Monica Gallant writes in Edarabia
Dr Arindam Banerjee interviewed by Khaleej Times on the new law in UAE for the academic sector
UAE students need to learn upskilling, reskilling and future-proofing careers – SP Jain’s Dr Arindam Banerjee shares at Gulf News EduFair
Dr. Christopher Abraham interviewed by Gulf News on Branch campuses in the UAE
SP Jain School of Global Management updates its EMBA program to meet the demands of new-age employers
We offer multi-campus study model & employment opportunities in our UG programs share SP Jain's Dr Arindam Banerjee
India’s New Education Policy is far-reaching – SP Jain’s Dr Arindam Banerjee writes in Gulf News
Career options for Data Science graduates – SP Jain’s Dr Abhijit Dasgupta writes in Education Times
Why coding is important in Data Science – SP Jain’s Dr Abhijit Dasgupta writes in Data Quest
EMBA can be a strategic investment during COVID-19: Dr Gary Stockport (Dean – EMBA, SP Jain)