Dr Nicholas Hamelin (Associate Professor of Marketing and Neuroscience Lab Director, SP Jain School of Global Management) writes in Higher Education Digest about how neuroscience can help better decision making.
In the article, he says, “Neuroscience education will teach product developers, marketers, or advertisers how to use eye tracking, galvanic skin response detection, and facial expression analysis to scientifically evaluate which cues are central to the decision making process in order to maximise consumers’ cognitive and emotional responses to their packages, websites, ads, supermarket display, price tags and so on.”
To read the full article, please click here.